AR-Augmented Reality

AR (Augmented Reality) is a term for a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated sensory input such as sound or graphics.

The IT department of C&C explores to combine applications of AR and books, creating more value for our clients. 

The following video clip is a demonstration of The Story of the Gingerbread Man, C&C’s latest AR production.